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Get stuck into our best ever range of cuddly soft toys and more!

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The very latest and greatest additions to our range.

NICI's Newest Arrivals

We're more than just soft toys! Well... mostly soft toys... but also these!

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All the latest NICI news and NICI views.

From the NICI Blog...
New adventures with Wild Friends!

Wild Friends Ruffi Lemur is a busy little guy. He finds everything that's new incredibly exciting! But at some point, nothing is new anymore, and boredom spreads. And so Ruffi turns his back on all familiar things and goes out into the unknown, in search of new experiences & new adventures to satisfy his curiosity. The path leads him across the ocean (don't ask how he did it!), over high mountains, through deep forests, over rivers to an area where everything is new to him. The plants are new, the trees are new, the animals are new, and it's here that he meets his new best friend, Lyka Lynx.


I pack my backpack and take with me....

What child wouldn't want to take their favorite cuddly toy with them everywhere? With our NICI Travel Friends, this is now possible! The new favourite cuddly toy can be taken with you on every excursion and adventure in your backpack and will no longer take up any space for your drinks bottle and lunch box. Here, the cuddly toy sits in an extra attached seat pocket with an elastic band for fixation and looks at the world from the child's back.


New NICI cushions invite you to chill out!

Whether as a cushion, cuddly friend, couch buddy, collector's item or loyal travel companion, our Chill-NICI cushions melt hearts and are the perfect gift for any occasion and any age! With their unique design, colourful look, extremely soft texture and cute appearance, our six enchanting animal characters are guaranteed to suit every taste and mood. The cushions are made from a high-quality NICI plush material and come in two sizes - 20cm and 30cm. They have a pouch to hide small treasures and a marshmallow fluffy filling, which returns to its original shape after the Chill-NICI animal has been cuddled, squeezed and loved!

Welcome to the official UK home of NICI

NICI cuddly toys and gift items have been putting a smile on the faces of children - as well as grown-ups - for more than 30 years.

NICI friends, such as the sweet unicorn Theodor or the funny Jolly Mäh sheep, bring along large collections. No matter whether you are looking for something for a day at school, for the office or for your home: Our cuddly toys, stationery items, and interior decorations accompany you everywhere you go and put you in a good mood. Little ones love the educational toys from the My First NICI collection, which is especially geared to the needs of babies and toddlers. The cuddly Sleepyheads soft toys with their nightcaps have become an integral part of the bedtime-ritual in countless families with young children.

At NICI we value top quality products and top safety standards. Our designers and product developers put all their skill and love into their creations.

Find out more about where we come from and what's important to us here.

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