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New adventures with Wild Friends!

Wild Friends Ruffi Lemur is a busy little guy. He finds everything that's new incredibly exciting! But at some point, nothing is new anymore, and boredom spreads. And so Ruffi turns his back on all familiar things and goes out into the unknown, in search of new experiences & new adventures to satisfy his curiosity. The path leads him across the ocean (don't ask how he did it!), over high mountains, through deep forests, over rivers to an area where everything is new to him. The plants are new, the trees are new, the animals are new, and it's here that he meets his new best friend, Lyka Lynx.


I pack my backpack and take with me....

What child wouldn't want to take their favorite cuddly toy with them everywhere? With our NICI Travel Friends, this is now possible! The new favourite cuddly toy can be taken with you on every excursion and adventure in your backpack and will no longer take up any space for your drinks bottle and lunch box. Here, the cuddly toy sits in an extra attached seat pocket with an elastic band for fixation and looks at the world from the child's back.


New NICI cushions invite you to chill out!

Whether as a cushion, cuddly friend, couch buddy, collector's item or loyal travel companion, our Chill-NICI cushions melt hearts and are the perfect gift for any occasion and any age! With their unique design, colourful look, extremely soft texture and cute appearance, our six enchanting animal characters are guaranteed to suit every taste and mood. The cushions are made from a high-quality NICI plush material and come in two sizes - 20cm and 30cm. They have a pouch to hide small treasures and a marshmallow fluffy filling, which returns to its original shape after the Chill-NICI animal has been cuddled, squeezed and loved!


NICI Celebrates Love

Meet our fluffy Love Classic pussycats! Both Fluffy and Cute are available in multiple sizes, keyrings, plush magnets, mugs and more!




Brand new GLUBSCHIS in XL sizes!

The latest GLUBSCHIS from NICI are a whopping 45cm cuddly toys that children can play with during the day and cuddle with in the evenings when they fall asleep. The cute plush friends with their big glittering eyes are the perfect gift for all GLUBSCHIS fans.


Sweet dreams with the Sleepyheads!
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Sweet dreams are right around the corner with our brilliant new range of Sleepyheads, who accompany children on their journey to dreamland. If their striped caps or sleeping masks are pulled forward, in no time all awake will turn into peacefully sleeping friends. The best motivation for small children to do the same.



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